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  • Jasmin Ayala

A Postcard For Your Thoughts

Updated: Jan 7



If you haven't already guessed it, I am a huge book nerd. It also doesn't help my ever-growing book stockpile that I work in publishing and receive free books three times a year (I'm not bragging I swear...okay maybe a little). During our recent free book sale these adorable Penguin Classics postcards caught my eye and I just knew I had to not only have them but share them. Unsolicited fun fact: I also collect art postcards!


What started as a humble idea to write to my dear friends in Europe, evolved into a grand project that connected me to new and old friendships. It had been a few months since I had blogged or created something, so this postcard project felt like a beautiful release for my pent up creativity.


#ProjectPostcard



It all started with an open call on Instagram stories asking who wished to receive a personalized postcard. The response was astounding and it ranged from past coworkers to Instagram friends I've yet to meet. The destinations were just as wondrous, with the farthest traveling to The Netherlands and Chicago and the closest to the surrounding LA area. It was incredible to see the far-reaching affect of a simple social media post juxtaposed with the antiquated pastime of letter writing. The meta-irony of communicating online to coordinate another form of communication (that would take days to be received), is not lost on me.


Part of the project was to choose a card from the large bundle of postcards that would best embody the recipient. Because I was choosing from literally one hundred cards it was a fun challenge to sort through the various book designs to find the perfect one. Once I laid out the final picks, it took me a few days to actually sit down and write them. Ironically enough being a writer, this was perhaps the hardest part—much like right now—to find the proper words to express the perfect anecdote or profound message.


To combat my writer's block I sipped white wine while scribbling away, transforming buzzed thoughts into written words. Call me sentimental or call it the holidays, but this project meant a lot to me despite not having any real tangible payoff. This was an art project born out of a desire to create something lovely that will hopefully evoke happiness across the holiday season.


If you received a postcard, I hope it brought you as much joy as it did to me when I was crafting your card. I also hope I was able to capture a hint of your personality and our friendship through the design I chose.


I will certainly be sending out more postcards come the new year.






P.S. If you enjoyed receiving a card, feel free to write back 💛




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